Five Practical Ways to put your Customers First

Five Practical Ways to put your Customers First

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Why is it important for businesses to put customers first? How does this translate to growth and ultimately profits for such businesses? There are several reasons why anyone would decide to go into business. As you can imagine, one such primary reason is to make lots of money. However, history reveals that when companies place the needs of their customers above their desire for profits, the profits follow. In this post, we will share five practical ways to put your customers first and consistently grow your business. As the saying goes, a happy customer is a repeat customer.

In the ‘50’s, George Merck, CEO of Merck and Co. Inc, the multinational pharmaceutical company explained this concept concisely. He said:

We try to remember that medicine is for the patient. We try never to forget that medicine is for the people. It is not for the profits. The profits follow, and if we have remembered that, they have never failed to appear. The better we have remembered it, the larger they have been.

As a businessperson, understanding how your products or services benefit your customers and consistently putting your customers first is crucial. As George Merck said, the better a business remembers it, the larger the profits that follow.

So how do you put customers first while trying to run a successful business? Before discussing that, here are some related posts you might find equally inspiring:

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  5. Seven Essential Personal Qualities for a Successful Year ahead
  6. Seven Things to Know Before Starting an Ecommerce Business
  7. Five benefits of Good Customer Service
  8. Seven Steps to Creating a Profitable Customer Service Strategy

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Before discussing some practical ways to put your customers first, here are a few reasons why that’s important.

Why it’s Important to put Customers first

To rephrase our earlier quote by George Merck, business is primarily for the customer. Consequently, it stands to reason that for a business to be successful, it must put its customer’s needs first. For one, this means understanding how one’s products and services can help a potential customer. It also implies understanding how they use one’s products or services and finding ways to make them better. On that note, here are some reasons why it is necessary to put customers first:

  1. Customer Retention: As the popular saying goes, a happy customer is a repeat customer. Also, such customers tend to spread the word about your business and bring in referred customers. As you can imagine, this can be helpful for business growth.
  2. Helps you Improve: Putting customers first also creates an avenue for feedback that helps one improve products and services. It also helps businesses better understand customer needs and expectations, which allows for improvement of one’s products or services.
  3. Gives you an Edge: Good customer relations give businesses an edge over others who do not have such feedback channels. Besides allowing for improvements, it also allows for deeper understanding of what customers need, so those needs can be met. Businesses that engage in customer relations develop fierce customer loyalty that makes them the go-to brand of customers.

In the next section, we will discuss five practical ways to put customers first.

Five Practical Ways to put your Customers First

Here are five practical ways any business can use to put their customers first:

  1. Create a Customer Persona: A customer persona is a fictional character that represents your ideal customer. Such a persona should be created based on customer data and in-depth and research. For example, if you sell household goods, your customer persona could be a stay-at-home spouse, parent, or single unmarried young adult. Knowing the personal of those who use your products can help one understand their other household needs and purchasing power. It could also help you develop successful marketing approaches to gaining more customers.
  2. Implement a Customer-oriented Approach: The customer-oriented approach is a strategy that puts the customer at the core of the business. This approach usually shifts the company’s focus from the product to the customer. In such a scenario, you would not be selling a product but meeting a customer need.
  3. Focus on Personalized Experiences: Everyone loves to be treated specially, including customers. Another practical way to put customers first is to give each customer a personalized customer experience. This includes providing receipts with customer’s names on them or sending customers discount coupons after a recent purchase. By making them feel special, you create a unique customer experience for each customer. In terms of implementation, the best way to do this is through automated electronic systems such as an ecommerce website.
  4. Promote Transparency: In addition to personalized experiences and customer centric approaches, be sure to promote transparency in all transactions. This includes notifying customers about price increases, changes to return policies, privacy policies and terms and conditions of service, etc. By being straightforward with customers, you let them know you have nothing to hide and are honest and transparent. Customers are more likely to cooperate and form a lasting bond with a transparent business than a dishonest one.
  5. Offer Exceptional Products or Services: The need to offer exceptional products or services cannot be overemphasized. This means going above and beyond your standard duty to satisfy a customer. By providing customers with exceptional products and customer service, you provide them with multiple reasons to become repeat customers.

What are your thoughts on putting customers first? How have you used this strategy successfully in your own business? On the other hand, do you believe that putting customers first is overrated? If you do, why do you think so? Feel free to leave us your thoughts and comments at the end of this post. As always, we would love to hear from you.

Today’s Funny Quote

For every complex problem, there is a solution that is simple, neat and wrong. H. L. Mencken

As we conclude this post, we would like to leave you with a funny quote by H. L. Mencken. He was an American English Scholar and Journalist. He said:

For every complex problem, there is a solution that is simple, neat, and wrong.

Do you agree? Let us know by leaving a comment.

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